CSP Automotive provides POS materials for BMW Group

The choice of CSP Automotive by such a premium brand as BMW proves our reputation and the high quality of our products. We are pleased that our services meet the high requirements that BMW sets for its partners.

CSP Automotive has been providing sales support materials for the BMW Group for many years now. The BMW Group has two certified used car sales programmes: BMW Premium Selection and MINI Used Car Next.

The most recent implementation included the preparation of 7,500 custom-made products for both the BMW Premium Selection and MINI Used Car Next programmes and their delivery to 27 dealerships.

BMW Premium Selection

The package of materials for BMW Premium Selection consisted of price presentation folders, windscreen offer labels, a number plate frame overlay and model plate, advertising walls, reusable stickers and advertising folders. All materials meet high quality standards and are prepared in accordance with the guidelines of the BMW visual identity.

MINI Used Car Next

For the MINI Used Car Next offer, we delivered materials such as a price presentation label, a windscreen offer label, a licence plate frame overlay and a model plate. Our products fit perfectly with the MINI certification slogan: they are unrivalled.

Thanks to our products, the BMW Group has gained presentation consistency and high quality products for certified used cars of the BMW and MINI brands. It is extremely important from the importer’s point of view that the entire sales network has uniform presentation standards, which supports premium brand positioning and the perception of car value.

We would like to thank the BMW Group Poland for its trust and cooperation. We wish you further success.