Virtual Car 360 and KIA | Approved Used Cars in Poland...
... so a few words about the success of cooperation Virtual Car 360 and KIA | Approved Used Cars in Poland ...
The last months were a period of hard work, interesting experiences and intensive development of our solutions. Undoubtedly, wide cooperation with KIA Motors Polska contributed to this by implementation of Virtual Car 360 solutions for Dealers in KIA | Approved Used Cars in whole country. When we were undertaking this cooperation, we knew that we must give 120% to answer for the high requirements, standards and vision of KIA Heads and Dealers in Poland. From the first conversations in 2019, we agreed that better reach to customers by the Internet will be more and more important in the area of used car sales with each subsequent year. Confirmation came faster than we expected. The sudden decrease numbers of visitors in dealerships and services has become an image of everyday life. Customers have moved to the Internet - they have more time to make decisions, look more closely at offers and analyze their credibility. They are looking for verified and reliable cars. They need honest presentation and guarantty that they are not buying pig in a poke. KIA | Approved Used Cars through implementation of Virtual Car 360 solutions at the beginning of 2020 prepared for the new situation by introducing two important changes: virtual photowalland new standards for the offers presentation. The photo session takes now 5-7 minutes, and the system automatically adapts taken photos to the generally set standard. This significantly reduces the work time of a salesman who can devote his strength and attention to contact with the customer and increase sales results.
To date, 18 dealers are using the option of digitizing their stocks of used cars and another 6 are before implementation. Their offers stand out with a modern visual and quality standard from hundreds of thousands of other offers presented on popular websites such as otoMoto, a common advertising platform at www.kia.com and local advertising websites.
Some Dealers also use social media such as Facebook to reach new customers, where they attract customers to their offer in an attractive and modern way.
Andrzej Wrona (Virtual Car 360)
Virtual Car 360 allows to build an interactive presentation based on 360-degree view displayed using the Player - this kind of presentation for the Client can be attached anywhere on the Internet in the form of an active link. This allows you to reach an even larger group of potential Customers. It is also a great tool for the Customer - giving the opportunity to see the car very close and reliably without leaving home.
Dealer who uses the full functionality of Virtual Car 360 presents the high-quality photos of exterior and interior, giving the impression of a virtual walk around and inside the the car. They take for Dealer about 5-7 minutes to make. Examples of this form of presentation can be seen below:
The Virtual Car 360 solution appeared in our company perfectly on time - the time when we were looking ways to make our offer more attractive on the Internet. This solution allowed us not only to optimize the process of preparing materials for online use, but first of all it perfectly match up our offers to the European standards of our Used Cars Program. We were able to obtain a valuable tools for a modern, interactive and complete presentation of vehicles in a situation when the presentation of offers on the Internet has become the only one possible way to reach the Customer. The huge benefit is fact that the Customer can view the selected car in 360-degree view and check its technical parameters without leaving home. After click the link Customer sees an interactive Player, where he can turn around the car and check it carfully both inside and outside. Finally, this solutions has allowed us to optimize and standardize the sales process and the presentation of our offers.
This is the first such large implementation of Virtual Car 360 solutions because it affects Dealers in program all over the country. Especially we are proud that we have carried out Dealers so quickly and efficiently throughout the entire implementation process and effective trainings (by contacting and teaching users how to use the applications according to program standards mainly by remote methods). This convinced us that well-built tools and processes of Virtual Car 360 are easily, quickly and at low cost to give measurable benefits both for sellers and buyers.
Virtual Car 360 Team
Virtual Car 360 Sp. z o.o. Powstańców Śląskich 3/25, 01-381 Warszawa, Poland